Review: Social Media Marketing HubSpot Academy Certification
Claire Couv Smith
Claire Smith is known for being a fashion influencer and a baseball wife (WAG) to Josh Smith, third baseman for the Texas Rangers.
Background
Claire Couv Smith is from Louisana and studied at Texas Christian University and Louisana State University. She met her husband met in high school and got married in 2021. Since being together, she has risen to fame and followed Josh Smith where baseball took him. After signing for the Rangers, the pair moved to Dallas, Texas.
Smith found her brand by gaining followers because of her marriage, however, she has made her brand fashion-forward.
She is known for her “girly” style on Instagram and TikTok.
Statistics
Followers: 87.3K
posts: 642
TikTok
Followers: 228.6K
Likes: 14.3 M
Although Smith is not the most popular influencer in the DFW area, she has a mass following due to her style and lifestyle. Often people are interested in the “WAG lifestyle” because they are envious.
WAG (Women and Girlfriends) lifestyle: This term is an umbrella term for women in a relationship with a man who plays a major league sport (NFL, MLB, NHL).
Smith’s delivers a “girly” fashion-forward influence. Whether the post is showing her simple outfit of the day or showing a unique gameday outfit, it is always preppy.
Brand Collaborations
Smith has done collaborations with brands such as Amazon, Like to Know it (LTK), Stanley, and Target/ Starbucks. Like many other influencers, this is a large part of their content as this is how they make money.
Content
Smith’s content consists of “Day in the life” videos, outfit inspiration, and vlogs surrounding her husband’s baseball games.
